Social Media
Depending on the type of business you run and the demographics of your potential clientele, different social media platforms might be beneficial to you.
Social Media refers to pages that you can access on a variety of platforms and through which you can interact with "friends" or just the general public. There are many social media websites, but some are better for businesses than others. Facebook (now known as Meta), LinkedIn, Instagram, YouTube, are often used to help promote your business to potential customers.
Different social media venues can help accomplish different things: for instance, if your product is very visual, using Instagram may give your business a boost by allowing you to post a lot of pictures of your products or services.
Social Media is in Addition to your Website presence
There is a lot of misconception as to what a social media page can do for your website and ranking. Social Media pages are completely separate from having a website. All the additional features we put into a website to help it rank highly are still needed. However, a social media presence can certainly add to awareness about your product, and encourage people to visit your website.
Many social media platforms offer paid advertising campaigns to target your specific customer demogrpahic. It comes down to a matter of the more exposure for your business, the better it could be for you, although of course there are never any guarantees!
The most important step to take with any social media platform is to constantly keep it up-to-date. Our team of Web Designers can help you keep your social media pages updated. Contact us for more information!
