Website content is more than just writing some text.

• It refers to deciding what pages you want to have and creating an easy-to-navigate layout.
• Deciding what information should be on each page and ensuring that people can easily find that information.
• Deciding on what text to put in that explains in detail the who, what, where and when of your services or products in precise and short detail.
• It means putting in "all the right stuff" that will attract viewers searching the internet for your specific services or products.
• It means creating an effective layout that combines text and relevant images in order to attract potential customers.

How it Works

• We will verbally interview you - business owners are very happy to explain their services to potential customers, and they simply need to do the same thing when talking to us as website content writers.
• We will research professional photos sold by online photo websites (cost of photos included in our services, with some exceptions).
• We will organize all your information into attractive layouts and add related images to make your pages informative for potential customers.

Our Kelowna Web Designers are graphic specialists who produce attractive logos and effective images! We make great use of a lot of colour as we choose images that reflect your services or products.

Logos

• Many of our web clients, specially new businesses, often do not have any logos and ask us to help them out.
• A logo can become your brand recognition, so it is important to choose a design that reflects your business in a positive way.
• Logos can simply be stylized font, or they can be complex blends of graphics and text.
• The cost of a logo depends on the amount of time that goes into creating it - the simpler the design, the less the cost.
• Just let us know if you have a concept in mind, and we will give you as accurate an estimate as possible on what it will take to make that happen!
• There are many uses for graphics as created by our team of well-seasoned designers. We can add special effects to pictures or to other elements, we can create signs, etc.

Website with very few images and a lot of text lose the viewer's attention quickly. However the quality of a picture or a video can be a very important factor as well. Poor quality images or video are more of a detriment than a help so they should be avoided.

If you are able to produce professional-quality photos for your products or services, then we will certainly use your own images to portray your business. However, you may find it better to use professional stock photography for the main pictures in your website, and keep your own product or services pictures for a photo galleries on individual web pages to display your own work.

Online Stock Photos

• When you go to Google or Bing "Images", you need to avoid any chances of using copywritten photos. Although it's really hard to determine if something has a copyright, it is best to avoid these free images.
• There are lots of websites offering great quality stock photos, although most of them do charge for their products, and prices vary greatly from site to site.
• There are many photo websites which indicate that their stock photos are free, but there is a huge difference between "free" and "Royalty Free". Royalties are recurring fees and are usually payable when there is an agreement in place that the original owner of the image will be paid every time someone uses that image.
• There are a few totally free websites, such as Pexels and Pixabay, but again you must be careful of copyrights.

Our Kelowna Web Designers team will help you through the process of choosing the most suitable images and videos for your website.

The four P's of successful business marketing are product, price, place, and promotion. Our mandate is to help with the last P, promotion.

Affordable Web Design Ltd and its affiliated web teams are happy to offer many different services as a convenience to our existing and new customers. Businesses which are just starting up or upgrading often will not only need a new modern web design, they might need a new logo, business cards, rack cards, brochures, and more. We're ready to help with that!

A successful marketing plan for most businesses means ensuring that your branding is consistent. From the business card you give out, to the rack card or brochure you display in your office or pass around to potential customers, to lawn signs and more, everything should professionally reflect your branding colours, logo, etc.